Prospecting in LinkedIn: what you should expect
LinkedIn is a gold mine when it comes to sales and outreach. However, finding the starting point can be tricky. There are a lot of leads to follow, but you also don’t want to approach it the wrong way. This guide will highlight some things to note while prospecting on LinkedIn.
Value bombing
If you want to use LinkedIn for prospecting, you need to understand what valuable being is. It is basically contacting a stranger to offer them a valuable item without expecting any returns. The idea is to establish a relationship with a person so they can trust and be familiar with your brand. This is a form of cold prospecting. It may not work in some cases if your profile is not properly optimized. Here are some ways to optimize your profile for that purpose.
Attract attention through your profile
For your profile to attract people, it needs to be authentic and unbelievable. This is why you have to polish the profile to make it good enough to give that effect. Your bio should explain what your services include so clients don’t have to go all the way to your website to see what you’re offering. Your profile should also include the skills you’re offering to the client to let them know if it will be a good match for their business.
To attract attention as well you also need to prepare a proper professional headshot. If you have your company logo as your profile picture, then it should be a well thought out logo. When you send messages, there won’t be a disconnect between your profile and your message. Also look out for LinkedIn Connect message examples to get some inspiration.
Use original content
It’s not going to be easy to convince people to try out your services if you simply copy and paste content on your profile. Make sure that your content is updated regularly with fresh and impactful information. It is better if the content is not salesy but helpful. This not only helps your potential customers but also establishes you as an expert in the field.
Opt for premium
LinkedIn has excellent features for sales and marketing. However, having a premium account will make this easier and more streamlined. With a premium account, you can use the search feature more effectively. It is quite easy to use and you can filter out what you’re looking for to get quality results. Will be careful to avoid practices that are against the terms of service of the platform, such as automating the search.
You can also use search alerts on LinkedIn. It works just like any other such alert, and you can use it simply by creating a search alert. This gives you an option to receive an email with new results for that specific search. While setting up the alert, you can choose how many times a week you want to receive the alert.
Generating leads with LinkedIn can be tough, but with these tips, you’ll get a head start.